Monday, January 18, 2010

ARE YOU REALLY STARVING?


ARE YOU REALLY STARVING?


Have you ever wondered what happens to all that food that goes out of date, that becomes sub standard in the produce isle, the day old bread and bakery items, over produced food at the “all you can eat buffets”, airline and railway food after the trips? When we clean out the refrigerator at home how much do we throw away? Waste figured into the bottom line is an accepted fact. Chef says, “If it’s not going out the front door, it’s going out the back, IN THE TRASH CAN.” Check the dumpsters and landfills. An estimated 30%, $48.2 billion, of food In the US is wasted. That makes me want to take a closer look, and make closer cuts. Some part of that percentage belongs to each one of us. It is a sin and we can do something about it. With hard work, better planning, rubber spatulas, a sharper knife and some thought for the less fortunate, waste can become profit.

Increase the bottom line by utilizing what would otherwise be waste. The little bits left in containers by not using a rubber spatula, using vegetable pieces for stocks, meat carefully trimmed and plenty of other little stuff will save you money. Using local sustainable products to put money back into the community and take advantage of a fresher product will save you money. I made a few friends over the years, one was captain of an oyster boat in Mississippi; she got me oysters for a buck per dozen (not perfectly sized but very tasty.) Mr. Fontaineaux drove to Louisiana twice a week, he loaded his refrigerated pick-up truck with crawfish, crabs and shrimp, and charged me about half of what the big suppliers did (I had to pick a few heads but they had only been out of the water for less than 24 hours). I once put the word out to local gardeners that I would purchase ALL excess homegrown tomatoes. Before the end of the week I had over 300 pounds of at least 10 varieties, all bought below market price and harvested that morning. I could go on.

How easy it is to call up the sales rep and place the order for the same size, shape, usually almost perfect product. Price fluctuations are somewhat fair and justified and he does all the sourcing. More creative, simpler recipes that employ cooking methods that intensify and focus on natural flavors, and LOOK natural are more profitable and appealing than buying “convenience” ingredients that end up looking like clones. The fish you order comes in two pieces instead of one, so what. Artful presentation and skillful preparation is the key.

Some packaging is just PURE WASTE; I do not want to pay extra for a pretty box.

On the personal side:

I can reuse leftovers. Mom always said, “This isn’t a restaurant, you’ll eat what I make”, if we did not like it, a secret hand off was made to our trusty dog, Pokey, a kids best friend and lover of liver. If someone does not like what is for dinner one night, there are leftovers from another. I can be a restaurant. I used to make a joke saying that I could survive off the food my kids leave behind; it is no joke I really could!

I can plan my meals. Shopping without a plan can result in compulsive over buying, especially if you shop when you are hungry.

I would like to think of myself as a healthy eater, but honestly I know that I will want a glazed doughnut with that morning coffee, or a piece of chocolate cake for dessert, leaving the “good intention” purchases to go bad before I can eat them, I have to be HONEST with myself.

When entertaining it is a good idea to pack up leftovers for guests. When I take a doggie bag home from dinner out, I actually eat it. Maybe even pass it off to a homeless person, if you do not plan to eat it yourself.

Most cuisine is born of poverty, moms using what is available and affordable. That is where food begins. As a chef my job is to nourish as well as satisfy. I am hard pressed to feel good about receiving praise for my work if it contributes to the deprivation of others. I know I cannot change the world, but I can change mine, I can do something. Reducing waste reduces demand; reduced demand lowers prices; lower prices helps to slow poverty.

Mom was not kidding when she said there were starving kids in the world!

http://www.globalcrisisnews.com/general/over-1-billion-people-going-hungry-un-agency/id=986/

Friday, January 8, 2010

"TIPS" OF THE ICE BURG


I have the utmost respect for good servers; they are the people on the front lines, subjected to cruelty that most average workers would consider criminal. They are in the direct line of fire of customers who are just having a bad day and are a bit cranky to the down right abusive and boarder-line criminal. So is born a disturbing sense of entitlement among wait staff.

THEY ASKED FOR THE JOB, NONE OF THAT SHOULD MATTER! If a server has learned their craft, nearly every negative situation can become a positive one. The notion that tables are little more than a tip (and it had better be a good one!) is preposterous. Great service or ghastly, for some reason it has become standard practice to expect a 20% tip or the GUEST is blackballed. Dollar bill signs for pupils, the “turn-n-burn” or the “are you sure you are qualified to eat here” attitudes are unacceptable. Our guests are paying for more than just a delicious meal; they are paying for great service. Our job is to put the two together to create a memorable experience AND A REGULARLY RETURNING GUEST.

So what is the problem? Are all servers just greedy little piggies? Are they pretentious? Some, maybe, but not all. Keep in mind that the server takes the heat for poorly prepared food, drink mistakes from the bar, lighting, the view outside, other guests and all kinds of complaints all the while trying to keep up with table service; their tip is in constant jeopardy. The ability to handle that type of atmosphere is not innate. The ART OF SERVICE is exactly that, an art, a finesse employed to create a sense of complete satisfaction. Paradoxically, when executed properly, the guest is not supposed to be aware of the effort. TRAINING HAS BECOME SHALLOW, TRADITIONS LOST. Reciting the menu items and memorizing their ingredients, how to up sell a starter or a bottle of wine, robotic kitchen/dining room procedures are the focus of training these days. The idea behind all this is to increase the bottom line, but will the increase last. The fine dining establishments are as close as we can get to “real” service, provided they have not been consumed by their own pretentiousness. A properly experienced Maitre d can train a wait staff, passing on the traditions of THE ART OF SERVICE and keep the craft alive.

Sustainable success is not in the up sell, it is in the REPEAT SALES. Stamina!

The trainers need training while corporations, cashing in on the industry, dispatching the true spirit of hospitality, care only about their fragile bottom line. So the next time you have a lousy server, look over his/her shoulder to the manager, and then over his shoulder to the corporate top dogs, because your server… is just the tip of the ice burg.